Born in Hamburg. Bred in East Frisia. Design educated in New York City & Milan. Now based in Hamburg.

 

Hello! My name is Alana Flick.

I am an interior architect, specialized to Hospitality Design, which stands for interior architecture of hotels and gastronomy.

I am an expert for creating guest experiences.

This idea can be adapted to the private sector as well - be your own best guest!

 

Experience

with a variety of different design styles, approaches, concepts and project sizes: 

 

> Design Budget / „no star“ / Economy Hotels

> Midscale Hotels

> Boutique Hotels

> Upper Midscale Hotels

> Upscale Hotels

> Upper Upscale & Luxury Hotels

> Spa, Gym, Sport orientated e.g. Golf Resort Hotel

> Shops 

> Coworking Areas

> Long Stay / Apartment Hotels

> Gastronomy

> Residential Living

> Visual Communication

> Spatial Brand Experience

> Visual Merchandising

 

Customized to guests, clients, budget and needs.

 

Values

Communication. Empathy. Fun at work.

Coherent design through creativity and associative thinking.

Professionalism. Loyalty. Trust. 

Mediated, solution- and success oriented consultation. 

Efficient Planning. Strategic. Sustainable.

 

 

Style

I design livable and lovable spaces. Stories. Experiences.

Client orientated and individual.

Atmosphere. Contrasts. WOW effects. Haptic.

Thoughtful. Holistic. Farseeing.

Precious & Elegant. Radical Chic. Rough & Edgy.

 

Clients

Architecture offices and agencies

Hotel companies

Project developer

Building companies

Investors

Private clients

and

Everyone, who wants a project to be professionally implemented

 
 

Education & Experience

 

Hamburg Chamber of Architects
Interior Architect

 

University of Applied Sciences Trier
Degreed engineer of Interior Architecture (Dipl. Ing. FH)

 

Lecturer for Retail Design, Visual Merchandising and Hospitality Design

since March 2019  -  Akademie JAK, Hamburg, Germany

Creative Director & Founder
since Jan 2018  -  Alana Flick Interiors, Hamburg, Germany

 

Creative Director Hotel Design
March 2017 - Dec 2017  -  VITAMIN E, Hamburg, Germany

 

Unit Director - Hotel Design & Business Development
Dec 2016 - March 2017  -  VITAMIN E, Hamburg, Germany

 

Project Manager
April 2015 - Dec 2016  -  VITAMIN E, Hamburg, Germany

 

Project Manager
Dec 2013 - Feb 2015  -  MATTEO THUN & PARTNERS, Milan, Italy

 

Junior Project Manager
July 2012 - July 2013  -  CARLOS ZAPATA STUDIO, New York City, USA

 

Intern
May 2011 - Sept 2011  -  nARCHITECTS, New York City, USA

Alana Flick Interiors - Innenarchitektur - Hamburg - Hospitality Design - Hotel - Restaurant - Bar - Portrait Alana Flick

Portrait by Jörg M. Krause.

Architecture is where science and art break even.

- inspired by Robin Mathew


Strategy & Consulting

  • Business development

  • Precedents analysis

  • Concept

  • Consultation - Naming, corporate identity & brand story processes

  • Consultation - Innovations & trends

  • Mood boards / Look & Feel

  • Food & Beverage concept

  • Intellectual property development / Design guide development


Basic evaluation / acquisition

  • Establishing the basis of the project

  • Feasibility study

  • Zoning & Example of planning

  • Check & development of tenant building specifications, demarcation list, standards of planning

  • Support at contract negiotiations


Project management


  • Preliminary design (project and planning preparation)

  • Final design (systems and integration planning): plans, elevations, schematic drafts

  • 3 D visualization & tour

  • Look & Feel / Mood boards

  • Material selection

  • Lighting, fabrics, furniture selection

  • cost estimate

  • time planning

Design


  • Execution drawings: Floorplan, reflected ceiling plan, plans, furniture plans, wall elevations or schematic explanations, drawing of details, electric specifications

  • Built in furniture execution plans

  • Furniture & product design specifications, eventually with manufacturer

  • Material, lighting, lose furniture & fabric specifications

  • Preparation of contract award

  • Assisting the award process

  • Up-dating time schedule and costs

  • Coordination with other planners / project participants

Execution drawings


  • Art & design direction

  • Mock up room

  • On site visits

  • Snagging list / project documentation

  • Flexible approach to solving problems, mediation

Project supervision


  • Staging

  • Concept / Story

  • Design

  • Execution / specifications

  • On site styling

  • Selection of „fixed“ and changing decorations e.g. floristry

Styling