Born in Hamburg. Bred in East Frisia. Design educated in New York City & Milan. Now based in Hamburg.


Hello! My name is Alana Flick.

I am an interior architect, specialized to Hospitality Design, which stands for interior architecture of hotels and gastronomy.

I am an expert for creating guest experiences.

This idea can be adapted to the private sector as well - be your own best guest!



with a variety of different design styles, approaches, concepts and project sizes: 


> Design Budget / „no star“ / Economy Hotels

> Midscale Hotels

> Boutique Hotels

> Upper Midscale Hotels

> Upscale Hotels

> Upper Upscale & Luxury Hotels

> Spa, Gym, Sport orientated e.g. Golf Resort Hotel

> Shops 

> Coworking Areas

> Long Stay / Apartment Hotels

> Gastronomy

> Residential Living

> Visual Communication

> Spatial Brand Experience

> Visual Merchandising


Customized to guests, clients, budget and needs.



Communication. Empathy. Fun at work.

Coherent design through creativity and associative thinking.

Professionalism. Loyalty. Trust. 

Mediated, solution- and success oriented consultation. 

Efficient Planning. Strategic. Sustainable.




I design livable and lovable spaces. Stories. Experiences.

Client orientated and individual.

Atmosphere. Contrasts. WOW effects. Haptic.

Thoughtful. Holistic. Farseeing.

Precious & Elegant. Radical Chic. Rough & Edgy.



Architecture offices and agencies

Hotel companies

Project developer

Building companies


Private clients


Everyone, who wants a project to be professionally implemented


Education & Experience


Hamburg Chamber of Architects
Interior Architect


University of Applied Sciences Trier
Degreed engineer of Interior Architecture (Dipl. Ing. FH)


Creative Director & Founder
since Jan 2018  -  Alana Flick Interiors, Hamburg, Germany


Creative Director Hotel Design
March 2017 - Dec 2017  -  VITAMIN E, Hamburg, Germany


Unit Director - Hotel Design & Business Development
Dec 2016 - March 2017  -  VITAMIN E, Hamburg, Germany


Project Manager
April 2015 - Dec 2016  -  VITAMIN E, Hamburg, Germany


Project Manager
Dec 2013 - Feb 2015  -  MATTEO THUN & PARTNERS, Milan, Italy


Junior Project Manager
July 2012 - July 2013  -  CARLOS ZAPATA STUDIO, New York City, USA


May 2011 - Sept 2011  -  nARCHITECTS, New York City, USA

Alana Flick Interiors - Innenarchitektur - Hamburg - Hospitality Design - Hotel - Restaurant - Bar - Portrait Alana Flick

Portrait by Jörg M. Krause.

Architecture is where science and art break even.

- inspired by Robin Mathew

Strategy & Consulting

  • Business development

  • Precedents analysis

  • Concept

  • Consultation - Naming, corporate identity & brand story processes

  • Consultation - Innovations & trends

  • Mood boards / Look & Feel

  • Food & Beverage concept

  • Intellectual property development / Design guide development

Basic evaluation / acquisition

  • Establishing the basis of the project

  • Feasibility study

  • Zoning & Example of planning

  • Check & development of tenant building specifications, demarcation list, standards of planning

  • Support at contract negiotiations

Project management

  • Preliminary design (project and planning preparation)

  • Final design (systems and integration planning): plans, elevations, schematic drafts

  • 3 D visualization & tour

  • Look & Feel / Mood boards

  • Material selection

  • Lighting, fabrics, furniture selection

  • cost estimate

  • time planning


  • Execution drawings: Floorplan, reflected ceiling plan, plans, furniture plans, wall elevations or schematic explanations, drawing of details, electric specifications

  • Built in furniture execution plans

  • Furniture & product design specifications, eventually with manufacturer

  • Material, lighting, lose furniture & fabric specifications

  • Preparation of contract award

  • Assisting the award process

  • Up-dating time schedule and costs

  • Coordination with other planners / project participants

Execution drawings

  • Art & design direction

  • Mock up room

  • On site visits

  • Snagging list / project documentation

  • Flexible approach to solving problems, mediation

Project supervision

  • Staging

  • Concept / Story

  • Design

  • Execution / specifications

  • On site styling

  • Selection of „fixed“ and changing decorations e.g. floristry