Born in Hamburg. Bred in East Frisia. Design educated in New York City & Milan. Now based in Hamburg.


Hello! My name is Alana Flick.

I am an interior architect, specialized to Hospitality Design, which stands for interior architecture of hotels and gastronomy.

I am an expert for creating guest experiences.

This idea can be adapted to the private sector as well - be your own best guest!



with a variety of different design styles, approaches, concepts and project sizes: 


> Design Budget / „no star“ / Economy Hotels

> Midscale Hotels

> Boutique Hotels

> Upper Midscale Hotels

> Upscale Hotels

> Upper Upscale & Luxury Hotels

> Spa, Gym, Sport orientated e.g. Golf Resort Hotel

> Shops 

> Coworking Areas

> Long Stay / Apartment Hotels

> Serviced Apartments

> Gastronomy

> Residential Living

> Visual Communication

> Spatial Brand Experience

> Visual Merchandising


Customized to guests, clients, budget and needs.



Communication. Empathy. Fun at work.

Coherent design through creativity and associative thinking.

Professionalism. Loyalty. Trust. 

Mediated, solution- and success oriented consultation. 

Efficient Planning. Strategic. Sustainable.




I design livable and lovable spaces. Stories. Experiences.

Client orientated and individual.

Atmosphere. Contrasts. WOW effects. Haptic.

Thoughtful. Holistic. Farseeing.

Precious & Elegant. Radical Chic. Rough & Edgy.



Architecture offices and agencies

Hotel companies

Project developer

Building companies


Private clients


Everyone, who wants a project to be professionally implemented


Education & Experience


Hamburg Chamber of Architects
Interior Architect


University of Applied Sciences Trier
Degreed engineer of Interior Architecture (Dipl. Ing. FH)


Lecturer for Retail Design, Visual Merchandising and Hospitality Design

since March 2019  -  Akademie JAK, Hamburg, Germany

Creative Director & Founder
since Jan 2018  -  Alana Flick Interiors, Hamburg, Germany


Creative Director Hotel Design
March 2017 - Dec 2017  -  VITAMIN E, Hamburg, Germany


Unit Director - Hotel Design & Business Development
Dec 2016 - March 2017  -  VITAMIN E, Hamburg, Germany


Project Manager
April 2015 - Dec 2016  -  VITAMIN E, Hamburg, Germany


Project Manager
Dec 2013 - Feb 2015  -  MATTEO THUN & PARTNERS, Milan, Italy


Junior Project Manager
July 2012 - July 2013  -  CARLOS ZAPATA STUDIO, New York City, USA


May 2011 - Sept 2011  -  nARCHITECTS, New York City, USA

Alana Flick Interiors - Innenarchitektur - Hamburg - Hospitality Design - Hotel - Restaurant - Bar - Portrait Alana Flick

Portrait by Jörg M. Krause.

Architecture is where science and art break even.

- inspired by Robin Mathew

Strategy & Consulting

  • Business development

  • Precedents analysis

  • Concept

  • Consultation - Naming, corporate identity & brand story processes

  • Consultation - Innovations & trends

  • Mood boards / Look & Feel

  • Food & Beverage concept

  • Intellectual property development / Design guide development

Basic evaluation / acquisition

  • Establishing the basis of the project

  • Feasibility study

  • Zoning & Example of planning

  • Check & development of tenant building specifications, demarcation list, standards of planning

  • Support at contract negiotiations

Project management

  • Preliminary design (project and planning preparation)

  • Final design (systems and integration planning): plans, elevations, schematic drafts

  • 3 D visualization & tour

  • Look & Feel / Mood boards

  • Material selection

  • Lighting, fabrics, furniture selection

  • cost estimate

  • time planning


  • Execution drawings: Floorplan, reflected ceiling plan, plans, furniture plans, wall elevations or schematic explanations, drawing of details, electric specifications

  • Built in furniture execution plans

  • Furniture & product design specifications, eventually with manufacturer

  • Material, lighting, lose furniture & fabric specifications

  • Preparation of contract award

  • Assisting the award process

  • Up-dating time schedule and costs

  • Coordination with other planners / project participants

Execution drawings

  • Art & design direction

  • Mock up room

  • On site visits

  • Snagging list / project documentation

  • Flexible approach to solving problems, mediation

Project supervision

  • Staging

  • Concept / Story

  • Design

  • Execution / specifications

  • On site styling

  • Selection of „fixed“ and changing decorations e.g. floristry